Blog Post 3 ... iDemand

Everything that we have in this world today ranging from clothing appearal to technology revolves around the demand of the consumer. Audience demand decides what is sold in retails stores in order to function our every day life. In the 1920s' the radio played a important role in the initiaton of consumer demand , and if they failed to accomplish this goal the industry would have surelly been unsuccessful. The radio industry resorted to advertising to sell products to the demanding audience who boosted the rating of the radio prgrams making the radio industry a huge success.

Beginning in 1906 wih the first innovations produced by Lee de Forests' vacuum tube , which allowed the radio to produce sound, voice, and music, the radio has been continuosly transforming into different stages. The radio feeds listners what they fell comfortable with such as those who demanded drama felt soap operas like As the World Turns, radio gave listners a sense of imagination. Even though they couldn't see the actor/actress of the show the radio allowed them to picture the people  just as they would be comfortable doing so.

A SUPER THIN LINE BETWEEN CULTIVATION THEORY AND REALITY

Cultivation theory implies that the various images portryed through the media suggest that the revealed message is indeed "reality." According to Chapter 13 of the textbook it is comprehended that the more an certain idea is viewed the more the audience will become brainwashed and start to believe that this is the way the world goes. As depicted from the screening of Killing us Softly which suggest slender is the best and Tough Guise which implies tough is the only way for guys the media sets the foundation that the teenage society faithfully follow inorder to fit perfectly into today society.

An example of the cultivation theory that numerous of my girlfriends abide by is represented in a previous season of the world wide television show America's Next Top Model hosted by every girls perfect sized model Tyra Bamks, or so I thought! In the episode sited in the visual above the presented model is approximately 100 pounds or less nd exactly 6'2. This episode influence girls who view or once viewed themselves as model material to believe that the characteristics of this model; in which Tyra Banks is obviously fascinated by, is what they have to be in order to be successful. The heighted praise rewarded to the too skinny model in the competition disguises the true reality behind the model. This representation suggest that the concept of being slim is the way it should be when in reality to actually is not. The fame behind this concept creates an debate on rather the media should advertise an more diverse outlook on the view of and beautiful model type individual.

When watching a commercial the audience is lured into the art of framing utilized by the media in order to persuade one to believe that this certain object being sold is the one and only choice. Framing commercials allow people to see how wonderful the object being advertised is and disguises the negative aspect of the object viewed. Framing teaches one how to comprehend the advertisement commercial and overlook all that could actually be wrong and deceitful. One act of framing is embedded in the 2010 L'Oréal Telescopic Explosion Mascara Commercial featuring Penelope Cruz.


Framing in these commercial shows the audience how to view the product as and key concept in a way to obtain more beautiful eye features. In this commercial as well as many others imply that if you use this product you are guaranteed to have up to 60% longer eyelashes. Once the commercial was aired the sales for the L'Oréal Mascara increased but there were fault found in the product. Facts were proven that the actress used in the commercial happened to be wearing individual false eyelashes portraying original eyelashes that buyers are looking for in various products.

LINKTO L'Oréal COMMERCIAL http://www.youtube.com/watch?v=W_SscO5tBHo

When watching a commercial the audience is lured into the art of framing utilized by the media in order to  persuade one to believe that this certain object being sold is the one and only choice. Framing commericials allow people to see how wonderful the object being advertised is and disguses the negative aspect of the object viewed. Framing teaches one how to comprehend the advertisment commericial and overlook all that could actually be wrong and decietful. One act of framing is embeded in the 2010 L'Oréal Telescopic Explosion Mascara Commercial featuring Penelope Cruz.
Framing in this commercial shows the audience how to view the product as and key concept in a way to obtain more beautiful eye features. In this commercial as well as many others imply that if you use this product you are guaranteed to have up to 60% longer eyelashes. Once the commercial was aired the sales for the L'Oréal Mascara increased but there were fault found in the product. Facts were proven that the actress used in the commercial happened to be wearing individual false eyelashes portraying original eyelashes that buyers are looking for in various products.