GLOBALIZATION & GLOCALIZATION

Globalization is the concept of different nations, cultures and people interact through network communication and trade. This term is closely ties with the term economic globalization which includes connect between trade,migration, foreign investment, technology, etc.


In terms of globalization , the concept of glocalization is introduced. Glocalization is the concept of a good or service produced and distributed in different part of the world. Even though the concept of the good or service is thought to be the same there might be some slight difference depending on the cultural influences in which the product or service is located.

Example:  THE ABOVE PICTURE IS THE FAMOUS BURGER KING LOCATED IN LEICESTER SQUARE, LONDON. BURGER KING IS ORIGINALLY AN AMERICAN  BASED RESTAURANT ORIGINATING FROM MIAMI- DADE COUNTY, FLORIDA. THEY BEGAN TO GLOCALIZE THEIR BUSINESS TO COUNTRIES SUCH AS JAPAN , PUERTO RICA, TAIWAN, AND SINGAPORE, AND LONDON.