The ad I decided too choose is the 2010 Dentyne Ice Commercial. This commercial alludes to the idea of " Practice Safe Breath" . I believe that this Commercial is both powerful and persuasive towards the audience. The directors utilize the appeal of sex affiliation as well (in my belief ) safety. They use sex as the basis of the commerical in order to imply that the power of the gum will bring sexual attraction and also make the situation a positive and well prepared moment. The gum is being compared to a condom used for protection during these different sexual scenes. It uses is power to also persuade consumers that you must use this gum before you have sex or come in any intimate contact with the opposite sex. They also persuade the viewers that they must practice safe sex also. Because of the comparison between the gum and a condom they teach that because this gum has brought you to this sexual point and its the best thing that will ever happen to you, the use of a condom should always play the main role when it comes to sex.
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